THE GREAT BEAUTY

Client: FARMHOUSE FRESH
Agency: THE ΔIVISION
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Producer: Rene Rhi
Assistant director: Edgar Navarro
Co producer: Evangelo Kouloukythas
Compositing & Motion graphics: Amr Al Chalati
VFX Artist: Ahmad Aziz
Editor: Christodoulos Michailidis
Colorist: Emiliano Pernía
VFX producer/Creative: Ashley Beane Alshaer
Director of Photography: Andrew Newton
Gaffer and Drone: David fry
Di and Drone: Amir Sedra
Consultant: Moneer Marzouk
VFX Supervisor/ Creative Director/ Director: Hashem Alshaer
Julia Ross - Vocals / Arrangement
Ash Minor - Guitar / Production
James Kaye - Producer / Music Supervision
Original song: Take me home, Country roads by John Denver.
Post-Production & VFX: THE DIVISION LLC/ QAMRA STUDIO LLC/BEYOND MEDIA/CandyshopVFX

DETAILS

Produced by our dedicated visual effects department, The Division, We are thrilled to announce the release of our latest TV commercial “The Great Beauty,” for our esteemed client FarmHouse Fresh (FHF) beauty products.

FarmHouse Fresh is not just a natural beauty brand; they also run an inspiring animal rescue initiative on their farm. Our goal for this commercial was to truly reflect the brand’s unique values and identity, creating a high-end piece that stands out in the beauty industry.

In “The Great Beauty,” we follow a donkey on a heartfelt journey, symbolizing the power of love, beauty, and hope in a world that can often be harsh and dry. We aimed to evoke deep emotions and connect with our audience on a profound level.

To achieve this, we needed to blend creativity and cutting-edge visual effects to bring our vision to life and to chose a soulful, old country song reminiscent of John Denver’s “Take Me Home,” capturing the essence of a simple, healthy life in nature.

Thank to the incredible team who contributed to this project. Their dedication and creativity have brought this vision to life in a way that truly honors the uniqueness of the FHF brand and its values.

Compositing Breakdown